At Storyfiner, we believe in the power of clear, compelling communication to unlock opportunities. Recently, we partnered with ROSHN, Saudi Arabia’s leading real estate developer and giga-project, to elevate their business incubator program. Their goal? To equip startups and entrepreneurs with the tools they need to pitch confidently, secure funding, and scale their businesses.

The Challenge

ROSHN’s incubator program supports ambitious entrepreneurs, but many struggled with crafting persuasive pitches—whether for investors, partners, or customers. They needed a scalable, structured solution that would:

• Standardize pitch quality across all startups in the program.

• Save time with ready-to-use, best-practice templates.

• Increase success rates in fundraising and stakeholder communication.

ROSHN approached us to develop a library of high-impact pitch templates that would empower their entrepreneurs to present their ideas with clarity, confidence, and conviction.

Our Approach 

We took a strategic, research-backed approach to ensure every template was effective, adaptable, and visually engaging:

1. Best-Practice Pitch TemplatesWe analyzed successful pitch decks from top startups and investors, distilling key principles into easy-to-customize templates. Each template included:
   • Investor pitch decks (seed stage to Series A)
   • Service/product showcase decks
   • One-pagers & executive summaries
   • Elevator pitch scripts

2.  Tailored for ROSHN’s EcosystemSince ROSHN focuses on real estate, smart cities, and innovation, we ensured the templates aligned with industry-specific needs, such as:
   • Proptech startup pitches
   • B2B and B2C positioning
   • Government/enterprise partnership proposals

3. Training & Implementation SupportBeyond templates, we provided:
   • Pitch training guides (Do’s & Don’ts)
   • Design best practices (for visual storytelling)
   • ROSHN-branded customization for consistency

The Results 

The impact was immediate and measurable:

• Faster Fundraising : Startups using the templates reported shorter fundraising cycles, with several closing pre-seed rounds 30% faster.
• Stronger Communication : Entrepreneurs could clearly articulate their value proposition, leading to more partnership deals and pilot programs.
• Scalable Impact : ROSHN’s incubator program onboarded 150+ startups using the templates, ensuring consistent, high-quality pitches across the board.
• Enhanced Credibility: The professional, investor-ready templates elevated ROSHN’s reputation as a startup enabler in Saudi Arabia’s Vision 2030 ecosystem.

The Power of a Well-Crafted Pitch 

This project proved that even the best ideas need the right framework to shine. By providing ROSHN’s entrepreneurs with data-driven, visually compelling pitch templates, we helped them:

• Attract investors with structured narratives.
• Win clients with clear, persuasive messaging.
• Accelerate growth by removing pitch-related bottlenecks.

At Storyfiner, we turn complex ideas into compelling stories—whether it’s investment decks, marketing campaigns, or strategic narratives. Let us help you communicate with impact.