At Storyfiner, we believe that strong branding is the foundation of credibility and growth. When an Emirati entity launched ScaleUp Mobility—an incubator program for mobility startups—they needed a powerful, cohesive brand identity to attract top innovators from the UAE and beyond.

Their challenge? Standing out in the competitive global mobility sector while clearly communicating their mission to investors, startups, and government stakeholders.

We partnered with them to craft a bold, future-forward brand—from logo design to full marketing collateral—ensuring they could confidently present themselves as a leader in smart mobility innovation.

The Challenge 

ScaleUp Mobility aimed to accelerate high-potential startups in:

• Smart Transportation (AI, IoT, autonomous vehicles)
• Sustainable Mobility (EVs, green logistics)
• Urban Mobility Solutions (MaaS, micro-mobility)

But to attract global founders and investors, they needed:

• A distinct brand identity that reflected innovation and authority.
• Professional, investor-ready materials (pitch decks, landing pages, brochures).
• A unified visual language to build trust and recognition.

Without a polished, scalable brand, their program risked being overlooked in a crowded market.

Our Approach 

We delivered an end-to-end branding and design solution, ensuring every touchpoint reinforced ScaleUp Mobility’s vision, professionalism, and global appeal.

1. Brand Identity & Logo Design
   • Created a dynamic, forward-moving logo symbolizing progress and connectivity.
   • Selected a tech-inspired color palette (blues, electric accents) for a futuristic yet trustworthy feel.
   • Developed brand guidelines for consistent messaging and visuals.

2. Marketing Collateral for Maximum Impact
   • Landing Page – A sleek, conversion-focused website highlighting the program’s benefits, eligibility, and success stories.
   • Pitch Deck Template – Investor-ready slides for startups and RTA to present the program professionally.
   • Program Brochure & Flyers – Print/digital assets for events and partnerships.
   • Social Media Graphics – Engaging content to attract startups and sponsors.

3. Messaging & Positioning
   • Defined key differentiators (government-backed, global network, funding access).
   • Crafted compelling taglines (“Driving the Future of Mobility”).
   • Developed elevator pitches for RTA’s team to use in presentations.

The Results

The new branding transformed ScaleUp Mobility’s market presence, delivering:

• Stronger Global Visibility – The professional branding positioned them as a top-tier incubator, attracting 200+ applications from UAE, Europe, and Asia.
• Higher Investor Engagement – The polished pitch deck and landing page helped secure partnerships with top VC firms and corporates (e.g., Siemens Mobility, Careem).
• Credibility with Startups – Founders reported that the clear, premium branding gave them confidence in the program’s legitimacy.
• Faster Outreach & Recruitment – With ready-to-use templates, RTA’s team could launch campaigns 50% faster.

Why Strategic Branding Matters

A well-crafted brand isn’t just aesthetics—it’s a growth engine. For ScaleUp Mobility, our work:
Established trust with startups and investors.
Differentiated them in a competitive space.
Scaled their impact with consistent, high-quality materials.

At Storyfiner, we help governments, accelerators, and enterprises build unforgettable brands that drive results.