At Storyfiner, we help visionary organizations tell their story with impact. When a leading Saudi sustainability enterprise, launched Scraps to Starts—an accelerator program for sustainability innovators—they needed a powerful brand identity and a compelling launch campaign to attract startups, investors, and partners.

Their challenge?

• Stand out in Saudi Arabia’s growing sustainability sector.
• Communicate complex ideas (circular economy, upcycling) in a visually engaging way.
• Make a splash at their launch event with professional motion graphics and presentations.

We partnered with the entity to design their brand from scratch and create dynamic event assets that captivated stakeholders.

The Challenge 

Scraps to Starts program aimed to:

• Support startups turning waste into valuable products.
• Position Saudi Arabia as a leader in sustainable innovation.
• Secure partnerships with corporations and government entities.

But first, they needed:

• A distinct brand identity (logo, colors, messaging) to establish credibility.

• Animated explainers and presentations to simplify their mission for investors.

• High-impact event materials for their official launch.

Without these, their program risked being overlooked in a competitive market.

Our Approach 

We delivered a full branding and motion design package, ensuring Scraps to Starts made a memorable first impression.

1. Logo & Brand Identity
   • Designed a modern, eco-inspired logo (melting “waste” into “opportunity”).
   • Selected a fresh, sustainable color palette (greens, earthy tones, tech accents).
   • Developed brand guidelines for consistent use across all materials.

2. Launch Event Motion Graphics & Presentation
   • Created a 90-second animated explainer showcasing the program’s impact.
   • Designed a dynamic PowerPoint deck for MWAN’s leadership to pitch to stakeholders.
   • Produced event visuals (banners, looping animations) for a polished experience.

3. Strategic Storytelling
   • Defined key messaging (“From Waste to Wealth,” “Building Saudi’s Circular Economy”).
   • Crafted a pitch narrative tailored to investors and corporate partners.

The Results 

The new branding and launch assets exceeded expectations:

• Strong Brand Recognition – The logo and visual identity were instantly praised for their innovation and clarity, making Scraps to Starts stand out in the sustainability space.
• Engaged Stakeholders – The animated explainer and presentation helped MWAN’s team secure partnerships with major Saudi corporations and investors.
• Successful Launch Event – The professional event materials elevated the program’s credibility, leading to 100+ startup applications in the first month.

Why It Worked 

This project proved that a strong brand + compelling visuals = investor and stakeholder trust. By combining:

• A clear, eco-conscious visual identity
• Professional motion design to simplify complex ideas
• A strategic narrative for MWAN’s leadership

We helped Scraps to Starts position itself as Saudi Arabia’s premier sustainability accelerator.